Seoul-based label thisisneverthat showcases its Summer 2025 lineup featuring sportswear, knitwear, and outerwear that blend style and storytelling in a compelling streetwear package.
What this is:
Hot on the heels of its recent New Balance collaboration, Seoul-based label thisisneverthat is turning its attention back to its own core offerings with an expansive Summer 2025 collection. Unveiled via a crisp new lookbook, the drop is a showcase of the brand’s signature versatility, blending sportswear, knitwear, and outerwear into a season-ready wardrobe.
Our take:
The Summer 2025 collection is a generous reminder of why thisisneverthat remains such a compelling force in contemporary streetwear. For those who appreciate a wardrobe with depth, this lineup delivers. Picture sleek football jerseys in clean white, given a jolt of personality with bright blue sleeve cuffs and a bold “09” on the back—each stamped with the thisisneverthat logo, naturally. The knitwear is particularly charming this season: a patchwork vest in muted, vertical stripes offers a touch of playfulness, while a classic horizontal-striped polo brings in that athletic nostalgia.
Outerwear, too, proves the label’s range, with a paisley button-down shirt that’s decidedly eye-catching and a pinstriped alternative for those who prefer a subtler statement. Denim fans are not left out—a light-wash, button-down overshirt boasts a crisp, white embroidered logo for that finishing touch of polish.
No thisisneverthat release would be complete without a dose of graphic play. This time, the highlight is a spare, short-sleeve tee featuring a basketball player (identity left to our imaginations) driving the ball, accompanied by the poetic phrase: “the break of dawn, I stumbled across the lake on fire.” It’s minimal, evocative, and unmistakably thisisneverthat.
While the brand hasn’t shared an exact release date yet, expect the collection to arrive soon. Until then, the lookbook offers a satisfying preview—and a reminder that when it comes to mixing sport, style, and storytelling, thisisneverthat is still in a league of its own. Stay tuned for the official drop date.
