What this is:
Kith has just unveiled its Summer 2025 campaign, and this time, the spotlight shines brightly on none other than Tramell Tillman—the magnetic star from the series Severance. The campaign is pure aspirational fantasy: Tillman inhabits a sun-soaked, ultra-luxe world—think sweeping beachfront mansions, sparkling pools, powerboats, and even the occasional Rolls-Royce. It’s a high-gloss vision of summer extravagance, perfectly matched to Kith’s identity as the go-to label for those who appreciate both style and substance. Mark your calendar: the full collection arrives May 16.
Our take:
Kith isn’t just selling clothes—they’re selling an attitude, and this campaign understands that to its core. Under the sharp creative helm of Ronnie Fieg, Summer 2025 is about versatile, sophisticated, and supremely wearable pieces. The collection is a study in relaxed luxury: lightweight suiting, easy blouson jackets, patterned pullovers, and breezy bandana shirts—all photographed with that double-take-inducing Kith aesthetic. The label has also updated the materials across their beloved lineup of shirts, pants, shorts, and tanks, dialing up both comfort and visual impact for the summer months.
But there’s more: woven into the collection is the latest 8th St by Ronnie Fieg for Clarks Originals, reviving the perennial-cool Ridgevale and Brixham fisherman sandals. And in a flourish of pure bravado, Kith debuts a collaboration with Cigarette Racing—three razor-sharp luxury boats, each custom-finished down to the paint and upholstery. It’s a campaign that celebrates maximalism, but always with a knowing wink: effortless, not ostentatious.
In sum, this is Kith at its most self-assured and sun-drenched, and casting Tillman as the face is an inspired move—his presence bridges the world of pop culture and modern luxury perfectly. For those longing for a summer look that balances refinement with relaxed ease, Kith’s new collection is set to deliver in spades. Don’t miss the drop on May 16, both online and at Kith flagship stores.
Images courtesy of Kith
