What this is:
AVAVAV and adidas Originals are teaming up once again, unveiling their highly anticipated second collaboration. Mark your calendars for May 22—this bold new collection is ready to shake up the fashion landscape. Expect an array of boundary-pushing pieces: think avant-garde hoodies, statement-making vests, ruched pants, and shorts that dare you to look twice. Footwear fans, take note—there are also the futuristic Moonrubber Megaride runners and wonderfully warped Superstars. As with their first joint endeavor, this line is less about athletic achievement and more about sartorial experimentation. The tagline says it all: “High Fashion, Low Performance.”
Our take:
Leave it to Beate Karlsson and the irreverent minds at AVAVAV to turn sportswear on its head, once again. This collection doesn’t just blur the lines between function and fashion—it shatters them with a wink. Each piece is dripping with AVAVAV’s signature wit: from club-ready hooded tops to puffer vests that verge on wearable sculpture, the garments playfully riff on classic adidas codes. The campaign, shot by Lennart Madou, drives the joke home. Models strike their fiercest America’s Next Top Model poses while gamely (and hilariously) failing at sports—one even attempts to blow a golf ball into a hole, all high fashion and zero coordination.
To underscore the brand’s tongue-in-cheek message, AVAVAV enlists real athletes—basketball champion Kahleah Copper, skater Marcos Montoya, and tennis star Maria Sakkari—to show how it’s done, only for their fashion-model counterparts to follow with comedic defeat. The results are equal parts clever commentary and pure visual delight.
For those who crave clothing with a sense of humor—and aren’t afraid to make a statement—this drop is one to watch. AVAVAV’s latest for adidas Originals isn’t about winning on the court; it’s about championing individuality, play, and the subversive spirit that makes fashion so endlessly fun. The full collection lands on adidas’ CONFIRMED app and in select stores on May 22. If you’re ready for sportswear that laughs in the face of utility, this lineup awaits.
Images courtesy of the AVAVAV
