What this is:
PLEASURES has just unveiled its Summer 2025 collection, an exuberant sartorial love letter to Thailand’s vibrant energy and breathtaking natural beauty. Aptly named “Sawadee Khrap Thailand” (which means “Hello Thailand”), the line is a celebration of travel, transformation, and global curiosity—expressed through clothing. Following their recent Reebok collaboration, PLEASURES turns the spotlight eastward, drawing inspiration from Thailand’s “dynamic spirit.” The collection is thoughtfully designed for summer—think lightweight jackets, breathable tops, relaxed trousers, and signature performance-ready staples, all emblazoned with the brand’s unmistakable bold graphics. Highlights include the tongue-in-cheek “Girl Is A Gun” tank, playful “She Raglan” baby tees, rugged double-knee pants, baggy plaid jorts, and cheeky trucker hats. The lookbook, shot on location in Thailand, juxtaposes the lush landscape with PLEASURES’ rebellious design language.
Our take:
Let’s be honest: PLEASURES has always had a knack for blending streetwise irreverence with cultural storytelling—and this collection is no exception. What stands out here is the genuine sense of appreciation for Thai culture, not just as aesthetic inspiration but as an invitation to global exploration. The silhouettes are relaxed and functional, perfect for humid city days or balmy tropical escapes. Each piece pulses with attitude—the graphics are loud, the cuts are unrestrictive, and the vibe is unapologetically youthful. I’m particularly smitten with the “Everything I Want To Do Is Illegal” trucker hat, which captures that anti-establishment wink PLEASURES does best. The entire collection feels like a wearable postcard from Thailand, merging utility and subversive style in a way that’s distinctly of-the-moment. The Summer 2025 line will drop May 16 at 1 p.m. ET, available both online and at global stockists. If you’re ready to add a dose of wanderlust—and a little mischief—to your summer wardrobe, this is one collection you won’t want to miss.
Images courtesy of PLEASURES
