Discover the stylish third collaboration between WILDSIDE Yohji Yamamoto and Starbucks Reserve Roastery Tokyo, featuring bold apparel, lifestyle goods, and exclusive drinks launching May 20.
What this is:
WILDSIDE Yohji Yamamoto and Starbucks Reserve Roastery Tokyo are teaming up once again—this time for their third collaborative collection, set to launch on May 20. Titled “THE WILDSIDE COFFEE STYLE,” this new drop is a stylish ode to the off-duty energy of baristas and Tokyo’s vibrant café culture. The capsule boasts a range of apparel and lifestyle goods, from a show-stopping reversible souvenir jacket and graphic T-shirts to playful accessories like a tiger-themed tote, an intricately embroidered cap, a skate deck, and even glassware shaped like a coffee silo. The visual language of this collection is unmistakably bold, fusing Yohji Yamamoto’s signature edge with Starbucks’ iconic siren and references to coffee origins—think Sumatran tiger prints and botanical motifs. To toast the occasion, Starbucks Reserve Roastery Tokyo is debuting an exclusive drink, the WILDSIDE Barrel Aged Cold Brew & Cola, alongside the return of the much-loved “Missing” coffee cocktail, both available only at the Nakameguro flagship.
Our take:
As a fashion critic who relishes creative crossovers, I’m delighted by this latest rendezvous between WILDSIDE Yohji Yamamoto and Starbucks Reserve. There’s something undeniably fresh—and almost cheeky—about seeing the worlds of avant-garde Japanese fashion and global coffee culture intersect for a third act. The collection itself is a feast for style hunters: the reversible souvenir jacket and the Sumatran tiger tote are standouts, simultaneously wearable and collectible. The way the Starbucks siren is reimagined through Yohji’s lens is clever—subtle enough for true fans, yet bold enough to catch curious eyes. Accessories like the skate deck and silo-shaped glass push the collaboration beyond typical merch, tapping into lifestyle and subculture with sincerity rather than gimmickry. And the drinks? With ingredients like whiskey barrel-aged coffee, non-alcoholic rum syrup, and a dash of black pepper, the WILDSIDE Barrel Aged Cold Brew & Cola is a fun, rebellious twist that feels perfectly on-brand. Prices range from accessible (¥3,000 JPY) to investment-worthy (up to ¥159,500 JPY), making this drop as inclusive as it is inspired. In all, it’s a collection that honors both brands’ roots while boldly exploring new creative territory—proof that fashion and coffee can indeed brew up something extraordinary together.
Images courtesy of WILDSIDE Yohji Yamamoto
