Gentle Monster x Bratz Pocket Collection: A Playful Fusion of Nostalgia and Innovation
Discover the bold and whimsical Gentle Monster and Bratz collaboration, featuring 21 foldable eyewear designs that blend Y2K glamour with avant-garde style.
What this is:
Gentle Monster and Bratz have teamed up for a collaboration that’s equal parts nostalgia and innovation: the new Pocket Collection. This eye-catching capsule drops 21 unique eyewear designs, including a surprise appearance by a special Bratz doll. Taking Gentle Monster’s penchant for bold eyewear and marrying it with Bratz’s unapologetic Y2K glamour, the Pocket Collection is anchored by one key feature: foldable silhouettes that expand into full-sized frames. Each design is a playful riff on classic shapes, from cat-eye sunglasses to minimal opticals, all filtered through that signature Bratz lens of attitude and individuality.
Our take:
What a whimsical, inventive meeting of the minds! Gentle Monster has always been the go-to for avant-garde eyewear, but fusing their futuristic spirit with Bratz’s iconic, hyper-stylized aesthetic feels particularly zeitgeisty. It’s a celebration of self-expression, nostalgia, and the ever-blurring lines between fashion and play. The campaign itself—led by Karina of Aespa—leans into the surreal, pairing human models with humanoid Bratz dolls in a series of visual feasts that radiate both fun and fantasy. The pop-up launches in Los Angeles, Seoul, Shanghai, and Bangkok aren’t just retail events; they’re immersive installations, complete with monumental Bratz objects and treats from Nudake and Maru Coffee.
And let’s talk details: every pair of sunglasses in this collection gets a Bratz makeover, spinning Gentle Monster’s classic silhouettes into the realm of playful futurism. The foldable design is clever and practical, while the aesthetic nods to the early 2000s in a way that feels fresh, not recycled. Whether you’re after a classic cat-eye or a sleek minimal frame, there’s likely something here to tickle anyone’s inner maximalist. Mark your calendars: The collection is set to release online May 29 at 10 p.m. EST. If you’re a lover of fashion as both statement and self-reflection, this is one collaboration you won’t want to miss.
