What this is:
Louis Vuitton’s Pre-Fall 2025 menswear collection, helmed by the ever-innovative Pharrell Williams, is a sartorial love letter to Miami. Pharrell, the Maison’s Men’s Artistic Director and a longtime devotee of the Magic City, builds this collection around the dreamy notion of a cross-continental journey—from the storied streets of Paris to the sun-drenched glamour of Miami’s 305. It’s a wardrobe designed not for the nightlife revelers, but for Miami’s yacht owners, luxury diners, and those who appreciate both the art of travel and the art of arrival.
Pharrell’s Miami credentials run deep: from opening the Billionaire Boys Club flagship in Miami in 2022, to launching the acclaimed Swan restaurant and The Goodtime Hotel, to calling a $30 million Coral Gables estate home. He’s as much a part of the city’s luxury fabric as its palm trees and pastel sunsets. This deep personal connection is evident in a collection that divides itself into two distinct chapters: “Transit”—a nod to the voyage itself—and “Arrival,” symbolizing the languid delight of finally reaching paradise.
Our take:
Pharrell’s latest foray with Louis Vuitton is nothing short of an odyssey—equal parts jet-set elegance and tropical ease. The “Transit” segment leans into nautical inspiration: think Monogram Regatta-printed nylon windbreakers, smart driving jackets, and three-piece dandy suits that seem destined for the deck of a private yacht. The tailoring is crisp, the details sporty, and the overall effect is as if you’re gliding from the Atlantic to Biscayne Bay in impeccable style.
As for “Arrival,” the mood shifts to pure leisure. Picture yourself poolside in French terry towel robes, relaxed aqua bowling sets, striped shirts, and resort-ready shorts, all adorned with playful, Miami-inflected motifs. Accessories are equally compelling: aged tan leather trunks with Pharrell’s signature sfumato trims, Monogram Heritage pieces rendered with a nautical twist, sailor berets, and even pearl-studded denim caps. Jewelry echoes ship ropes, while classic LV footwear models—the Scala, Easy Mule, Footprint, and Venice—are reimagined for vacation indulgence.
Pharrell isn’t just designing for the Miami fantasy; he’s dressing the city’s tastemakers for their real lives of sophistication and adventure. This Pre-Fall 2025 collection, beautifully lensed by Rosie Marks, is a testament to his knack for blending French savoir-faire with the heat, humor, and high spirits of Miami. For those ready to travel in style—whether by sea, sand, or city street—Louis Vuitton has your passport stamped.
Images courtesy of Louis Vuitton
