Drew Starkey & Wang Yibo Embrace Nature in Loewe Spring-Summer 2025 Campaign

What this is:
Loewe has unveiled its Spring/Summer 2025 campaign, captured through the discerning lens of David Sims. This season’s story unfolds against the dramatic scenery of Catalonia’s Collsacabra mountain range, where the brand’s ambassadors—Wang Yibo and “Queer” actor Drew Starkey—embody the interplay between the natural world and Loewe’s forward-thinking design. In these arresting visuals, the models are styled in looks that celebrate human form, movement, and the dialogue between raw nature and contemporary fashion.

Our take:
There’s something almost cinematic about Loewe’s new campaign; it’s as if we’re witnessing a modern myth set amid rugged cliffs and open skies. The styling is a masterclass in textural layering: outerwear drapes effortlessly over delicate knits, while a punchy chevron-patterned sweater vest injects a dash of irreverence. Flowy silhouettes move with the wind, echoing the untamed landscape. But Loewe knows that accessories make the man—here, a sumptuous leather tote and an emerald crossbody bag take center stage, grounded by tactile, textural belts that root each look in earthy sophistication.

What truly stands out is the contrast between the pared-back elegance of Drew Starkey and the more avant-garde energy brought by Wang Yibo. This duality showcases the house’s remarkable versatility—an ability to speak both to the classic minimalist and the boundary-pushing trendsetter. The palette leans into earth tones and natural textures, reminding us that inspiration can be both elemental and experimental.

David Sims’s imagery is at once bold and contemplative, giving us a campaign that is as emotional as it is visually striking. In sum, Loewe’s Spring/Summer 2025 collection feels like a love letter to nature, individuality, and the avant-garde spirit of modern menswear.

Images courtesy of the brand